Insurance Centers, Inc. has been insuring individuals, families and businesses for over fifty years. However, they felt their brand needed to be modified and enhanced as they set forth on their next 50 years. At this point, Insurance Centers turned to Asayo for the new direction.
Different than typical Insurance Companies, Insurance Centers is a broker of over 40 different companies. Because of this, their insurance capabilities seem endless and so Asayo created a variety of campaigns for the agency including the "I WILL", and Agent Focused campaign. Asayo has also provided a modified layout to the website and printed materials including direct mail, billboards, company and target-specific brochures.
All printed material and mass media marketing pushes people to the website that features an abundance of information and services, along with imagery of the sales staff for name recognition.